Milton Allen, CEO
Senior Executive in music marketing, distribution, branding and event production. Substantial experience in Product Management, Artist Development, Marketing and Promotion for major Country, Pop, Rock, R&B Gospel and Dance Music Artists. Driven by a keen understanding of licensing and the early emergence of the digital music market, Mr. Allen created strategic alliances with international distribution partners to insure market share. As a branding specialist, Mr. Allen has produced branded tours in London and South Africa accessing the largest share of recorded music sales – live events in Gospel Music.
Milton B. Allen is a 35+ year veteran of the recorded music business. A classic “inside man,” Milton has made his mark on the business for innovative approaches to marketing, distribution, event production & product management.
Mr. Allen is an operational tactician in music marketing. With a keen understanding of licensing and the early emerging digital music market, he made critical adjustments with international distribution partners to insure market share. As a producer of live events, Mr. Allen has staged 10 Gospel Goes Classical events in the USA and overseas with full orchestras, rhythm sections, mass choirs and lead talent for live-event, broadcast and recording consumption. He also conceptualized and coordinated the 27-city Rebirth of Kirk Franklin Listening Tour, resulting in first week sales of 94,000 units debuting simultaneously at #1 on four Billboard Charts.
Currently, Mr. Allen is implementing marketing programs through creative partnerships with international distributors, USA labels, tour managers and media partners in London and South Africa, resulting in sales volume increases. As a branding specialist, Mr. Allen has produced branded international tours accessing the largest share of recorded music sales – live events, resulting in substantially increased revenue for live events and recorded music sales.
Against the backdrop of a business crippled by revenue losses from streaming, declining market share and a profound shift from retail to digital sales, Mr. Allen has stimulated substantial sales increases in the Christian Consumer markets of both London and South Africa, two territories on the brink of collapse.
Since the year 2000, Mr. Allen has built the only international distribution network for the worldwide Christian Consumer Market owned by an African American Company. This proposal will outline the worldwide market conditions, industry trends and consumer preferences that make this initiative possible. It is a plan to build on this international network and replicate the successes in South Africa and London on a global scale through a coordinated branding and multi-media marketing campaign built on advanced, comprehensive digital marketing platforms for video content, audio content, personal communication and social media marketing supported by automation and superior analytics. His experiences will serve him in the overall 360 of this bold and timely initiative – Global Music Link